WooCommerce Brands 1.7.7
Wordpress Plugins WooCommerce.com 4.8 (341 reviews)
WooCommerce Brands is an extension for WooCommerce that gives store owners a structured way to manage product manufacturers and labels. Instead of relying on tags or categories, it creates a dedicated brand system. Each brand has a name, description, and optional image, so you can present a proper brand identity within your shop. The extension was developed by Woothemes, the team behind WooCommerce, and integrates directly with existing product pages. For a store that carries items from many companies, a separate brand taxonomy keeps everything organized. The plugin lets you create, edit, and organize brands, then link each product to the appropriate one. Setting up a brand is simple: give it a name, write a blurb, and upload a logo. That information is stored cleanly and can be displayed in several different ways, depending on how you want your customers to browse. You can choose the presentation that fits your store’s design.
A shortcode lists all brands alphabetically, from A to Z. This works well for a full brand index page where customers can jump to a letter and see every manufacturer. The same list can be displayed as a set of thumbnails using another shortcode, creating a visual brand wall with each brand’s image as a clickable tile. Both options are placed directly inside any page using the standard WordPress editor, so no code is needed. If you prefer sidebar navigation, the plugin includes a widget that shows brands as a list, dropdown, or images, depending on your theme’s layout. Having both shortcodes and a widget means you are not locked into a single presentation method. The index page can serve as a main directory, while the widget works as a quick filter for users who already know which brand they want. Each display option is independent, so you can use one, the other, or both at the same time.
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Brand information becomes useful when it is connected to individual products. After you create a brand, you can assign it to any number of products from the product edit screen. This creates a relationship between an item and its manufacturer, shown on the product page as a link or label. Customers can click that link to view all products from the same brand. The assigned brand also appears on the product page. The plugin adds a layered navigation widget for filtering your catalog by brand while customers browse a shop page or category. If someone is looking at a category like “Running Shoes,” they can narrow results to one brand using the filter. This combination of product assignment and layered filtering makes it easier for customers to find what they want. It gives store owners a way to organize inventory without complex category trees or overlapping tags. Everything stays connected through the brand record, keeping product data consistent across the store.
In practice, WooCommerce Brands provides a simple but effective structure for any store that sells products from multiple companies. The A-Z shortcode and thumbnail shortcode give you two ways to build a public brand index, while the sidebar widget keeps brand navigation accessible from any page. Assigning brands to products is a quick task, and the layered nav widget turns that data into a real filtering tool for customers. Because the extension comes from the Woothemes team, it behaves predictably with standard WooCommerce features and does not require you to learn a complicated new interface. The focus is purely on the brand concept, so the plugin does exactly what its name says and nothing more. For store owners who want a clean, consistent way to present manufacturers and help customers browse by label, this is a dependable addition to a WooCommerce setup. It brings order to product catalogs without adding unnecessary complexity, and the display options let you tailor the experience to fit your store’s layout and design.
- Item type
- plugin
- Category
- Wordpress Plugins
- Version
- 2.4.1
- Availability
- In stock
- Delivery
- Digital
- Last updated
- August 2, 2026
WooCommerce Brands belongs to the Wordpress Plugins section and is treated as a plugin. Its preview, description, and listing facts can be checked without adding claims not found in the source.
Usage rights depend on the license selected at checkout. Review the complete terms before using this item for client work, redistribution, SaaS, or more than one end product.