WooCommerce Drip 1.3.3
Wordpress Plugins WooCommerce.com 4.8 (3.8K reviews)
WooCommerce Drip connects a WooCommerce store directly to Drip, an email marketing platform built for online retailers. Once linked, the two systems share customer and order information in real time, so your email campaigns can reflect what people actually buy and how often they return. Instead of keeping store data and marketing data in separate silos, this plugin puts them on the same page. Every completed order, new customer record, and email interaction flows through this single connection. Originally developed by WooThemes, the team behind many popular WooCommerce tools, the extension carries a level of polish and reliability that shop owners tend to appreciate. For anyone running a WooCommerce store who already uses Drip or plans to, this plugin is the bridge that makes the two platforms work as one. It handles the technical heavy lifting automatically, freeing you from manual exports and custom code.
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On the tracking side, WooCommerce Drip sends conversion data straight back into Drip, so you can see which campaigns and emails lead to sales. The plugin also tracks lifetime value for each customer, meaning you can see not just what someone bought once, but how much they have spent over the whole relationship with your store. This matters for email marketing, because a customer who has spent $500 over five orders deserves different messaging than someone who bought a single cheap item. Purchased product data is recorded as well, which lets you build segments around the specific items people buy. You could send a follow-up email to everyone who bought a particular product, or offer accessories to customers who purchased a specific category. All of this information lands in Drip automatically, without manual updating or exporting from your store admin. The result is a clear picture of each customer's behavior, ready to use in automated workflows, broadcasts, or other campaigns.
WooCommerce Drip also handles subscriber management. When a customer makes a purchase, the plugin can add tags to their Drip profile based on the products they bought. These tags give you a fast way to sort your audience, whether you want to identify repeat buyers, single-item shoppers, or people who purchased from a particular line. A subscribe checkbox appears on the checkout page and the registration form, which is where the list-building power comes in. Customers who opt in get added to your Drip account automatically and move straight into the appropriate campaign or sequence. You decide what happens with each new subscriber through your Drip rules and workflows, while WooCommerce Drip makes sure the right person lands in the right place. That opt-in at checkout is valuable because it catches customers at a moment when they are engaged and comfortable sharing their email address. The plugin respects their choice, so no one ends on your list without asking to join.
Developers get a few things to appreciate. WooCommerce Drip is developer-friendly, meaning the codebase was written with customization in mind. Store owners or agencies working on a Drip integration can extend the plugin's behavior without fighting against it, and the translation-ready structure means the interface can be localized into different languages. For an extension that handles something as important as the store-to-email connection, having clean, extensible code is a practical benefit, not a luxury. The plugin also avoids making you jump between two admin panels to keep data straight. Once the connection is configured, the workflow stays simple: your store sends the important details to Drip, and Drip handles the email side from there. Those details include conversions, purchases, customer lifetime value, and subscriber tags, all of which arrive without manual effort. Any WooCommerce store that relies on Drip for newsletters, automated emails, or win-back campaigns will find this extension covers the gap between the storefront and the marketing inbox.
- Item type
- plugin
- Category
- Wordpress Plugins
- Version
- 1.3.10
- Availability
- In stock
- Delivery
- Digital
- Last updated
- May 10, 2026
This page summarizes the available listing data for WooCommerce Drip in Wordpress Plugins. The item type is recorded as plugin, with further details shown below.
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