WooCommerce Mad Mimi Email Marketing 1.2.1
Wordpress Plugins WooCommerce.com 4.8 (674 reviews)
WooCommerce Mad Mimi Email Marketing is a plugin that connects your online store to Mad Mimi, an email service used by many businesses. The extension is meant for store owners who want to keep their customer lists aligned with their marketing work. After you install and configure it, the plugin automatically adds each new customer to a chosen Mad Mimi mailing list the moment they pay for a product. There is no need to export email addresses or upload a spreadsheet every time you make a sale. The process happens in the background, which spares you a repetitive task and keeps the mailing list up to date. Since the plugin lives in the WooCommerce dashboard, setting it up fits naturally into the workflow of anyone who already manages a WordPress shop. It does not alter the checkout page or ask buyers for extra information; it just takes the email address that is already collected at purchase and passes it along.
Mad Mimi is an email platform built for creating, sending, sharing, and tracking email campaigns. Businesses use it to send newsletters, product announcements, and promotional messages. The service reports that more than 100,000 companies rely on it for email marketing. It provides a drag-and-drop editor, list management tools, and reporting that shows open rates and clicks. By pairing Mad Mimi with WooCommerce, a store gains a direct pipeline from sales to email lists. That connection is especially useful for shops that want to send follow-up messages, ask for product reviews, or inform customers about new arrivals. The extension focuses only on adding customers to lists, which is the main repetitive aspect of email marketing. Everything else, like composing messages and viewing statistics, stays in the Mad Mimi interface. Store owners can set up the integration once and then forget about list maintenance. The plugin simply runs its task in the background after each completed order.
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This integration comes from the WooCommerce extension ecosystem, developed by WooThemes, the same team responsible for many popular WooCommerce add-ons. Because it follows WooCommerce conventions, it can be installed just like any other plugin from the WordPress admin panel. Once active, a user selects which Mad Mimi list should receive new customers. Store owners with multiple product lines can assign different products or categories to different lists, so a buyer of running shoes might join one list while a buyer of camping gear joins another. This flexibility helps keep promotions relevant to each subscriber. The extension also respects existing order data, so it works with standard WooCommerce checkout without extra configuration. There is no separate interface to learn; all the settings appear inside the standard product or system settings pages. The actual communication between the store and Mad Mimi takes place through the Mad Mimi API, and the plugin handles that connection automatically without any manual steps.
For store owners, the main benefit is the time saved and the consistency it provides. Instead of exporting customer data or copying email addresses after each sale, the list grows itself. That makes it easier to run a regular email schedule without worrying about stale or missing contacts. The integration also gives store owners a clean starting point for their newsletter, since a purchase provides a natural moment to capture an address. Depending on how the plugin is set up, the store might add only those customers who have opted in, or it might add everyone, based on the local rules in the Mad Mimi account. The plugin itself does not send any email; it only transfers the customer information. Once the address is in the list, all campaign creation, delivery, and tracking remain under the control of Mad Mimi. For anyone already using Mad Mimi and WooCommerce, this extension removes a tedious manual step from their daily operations.
- Item type
- plugin
- Category
- Wordpress Plugins
- Version
- 2.2.4
- Availability
- In stock
- Delivery
- Digital
- Last updated
- August 11, 2026
For shoppers browsing Wordpress Plugins, WooCommerce Mad Mimi Email Marketing is recorded as a plugin. The page below separates supplied product information from general store and license terms.
Usage rights depend on the license selected at checkout. Review the complete terms before using this item for client work, redistribution, SaaS, or more than one end product.