YITH WooCommerce Name Your Price Premium 1.53.0
Wordpress Plugins Yithemes 4.8 (2.9K reviews)
YITH WooCommerce Name Your Price Premium is an extension built for WooCommerce stores that flips the usual pricing model around. Instead of displaying a fixed price and expecting customers to either accept it or move on, this plugin hands the decision over to the buyer. Each shopper can type in the amount they are willing to pay for a product. For store owners, this is more than a quirky experiment; it is a practical way to discover what customers genuinely consider a fair price. The data gathered through this kind of open pricing can inform future pricing strategies and reveal the true market value of items that might otherwise sit unsold. It also opens the door to alternative sales approaches, such as pay-what-you-want campaigns or charitable product listings, where a strict price tag might feel out of place. Some stores use it for donated products, while others use it as a research tool before setting a permanent price.
The core feature is offering an open price to every product in your catalog. This includes simple products, variable products with their different versions, and grouped products where several items are sold together. Once enabled, the normal price display is replaced by an input field where customers can enter their own amount. You control which products get this treatment, so a store can mix free-priced items with conventionally priced ones without any conflict. For variable products, each variation can have its own name-your-price setting. For grouped products, the open price applies to the entire group or to individual items within it, depending on how you configure it. That level of control means the plugin adapts to catalogs of any size, whether you run a small shop or a large multi-category store. The setup is straightforward, and each product page can look different based on the settings you choose. This flexibility is what makes the plugin work for so many store types.
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A companion feature called Suggest a Price lets you show a recommended amount alongside the input field. This guides shoppers who may have no idea what to offer while still leaving the final decision up to them. You can also set a minimum and a maximum price for each product, which keeps things from going too low to be sustainable or too high to make sense. If a customer enters a number outside that range, they see a message explaining the acceptable limits. The wording of all labels and messages is fully customizable from the settings panel, so you can change the prompt text, the button label, and the messages that appear when someone submits an offer. These settings apply globally or per product, giving you the freedom to tailor the experience for different categories or seasonal promotions. For instance, you could use a higher suggested amount during a holiday campaign or relax minimums for a clearance event.
Because this is a premium extension from YITHEMES, it receives regular updates and is built to work smoothly with existing WooCommerce installations. Beyond the headline features, the plugin includes additional options that let you refine how the price field behaves across your store. The official product page on the YITH website lists the complete set of tools, and the developer provides documentation for store owners who want to explore every setting. For merchants, the real value lies in the flexibility it brings. You can run pay-what-you-want promotions, test new product ideas, or simply give customers a reason to stop and interact with your pricing instead of making a split-second decision. The plugin turns a standard transaction into a conversation, and that can make a difference in how buyers perceive your brand. When you launch a new product or clear out old stock, having a name-your-price option can encourage more engagement with those items. This small interaction can be surprisingly memorable.
- Last updated
- August 12, 2026
- Delivery
- Digital
- Availability
- In stock
- Version
- 1.34
- Category
- Wordpress Plugins
- Item type
- plugin
The available listing for YITH WooCommerce Name Your Price Premium places it among Wordpress Plugins products. It is presented here as a plugin with its supplied description and purchase information.
Usage rights depend on the license selected at checkout. Review the complete terms before using this item for client work, redistribution, SaaS, or more than one end product.