YITH WooCommerce Role Based Prices Premium 1.34.0
Wordpress Plugins Yithemes 4.8 (3.4K reviews)
YITH WooCommerce Role Based Prices Premium is an extension for WooCommerce developed by YITHEMES. It gives store owners a direct way to display different prices to different groups of logged-in customers. Instead of relying on coupons or manual discounts, the plugin ties price adjustments straight to user roles, so wholesale buyers, retail customers, or VIP members each see their own number on the product page. The store owner decides which roles exist and what those roles pay. The plugin checks the logged-in user's role before any price is shown, and displays the appropriate amount automatically. That makes pricing structures far easier to manage inside a standard WooCommerce setup, particularly for stores that serve more than one type of customer at the same time and need each type to see a different figure without any extra steps from the customer. Price updates happen instantly because the system reads the role and applies the stored rule during the normal product page load.
The central feature is the role-based rules system. You build individual rules for specific conditions, pairing a user role with the price you want that role to see. Conditions can be as broad or as tight as the store needs, and each rule exists independently, so different roles can have completely different pricing for the same item. A rule might apply to every user with the wholesale role, while another rule targets only a specific product category or a single product. The flexibility matters because real stores rarely have one uniform discount structure. Some customers get a flat percentage off, others get a fixed price, and certain products carry different margins depending on who buys them. The rules system handles these variations without touching the base product price, so the default WooCommerce price stays intact for anyone who does not match a rule. Rules are managed from the admin panel, and the plugin reads them whenever a product page is requested.
The plugin also lets you choose which types of products a rule applies to. Different product types in the catalog can be included or excluded from a rule, so the pricing logic respects how each item is structured. On top of that, price adjustments can go in either direction. You can set a discount to lower a price for certain roles or apply a markup to raise it, which covers cases where a particular customer group should pay more, such as a retail tier buying from a store that usually sells wholesale. The discount or markup works on top of the existing product price, so there is no need to create duplicate products or manually recalculate figures whenever the base price changes. The store owner simply determines how much the price should move and for which role, and the plugin applies that value on the product page. This keeps the math accurate across the whole catalog.
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There is also a message display feature built into the plugin. If a customer views a product and no price rule applies to their role, the store owner can show a custom message in that spot instead of leaving the visitor with an empty space or a confusing default price. The message can explain why no price is available, invite the customer to contact the store, or guide them toward the right purchasing path. Taking all of these features together, the plugin gives WooCommerce store owners a practical way to manage tiered pricing without custom coding or complicated third-party setups. The rules sit in the admin panel, the logic runs during normal page loads, and customers never need to enter codes or request quotes. For any store where different users should see different numbers on the same product page, the extension delivers that behavior through the standard role system that WooCommerce already uses, which keeps the whole process contained inside familiar territory.
- Item type
- plugin
- Category
- Wordpress Plugins
- Version
- 2.2.0
- Availability
- In stock
- Delivery
- Digital
- Last updated
- August 12, 2026
The YITH WooCommerce Role Based Prices Premium listing is available in Wordpress Plugins as a plugin. Check the description, item facts, and purchase details to assess its relevance to a project.
Usage rights depend on the license selected at checkout. Review the complete terms before using this item for client work, redistribution, SaaS, or more than one end product.